Global 360° campaigns.
Build impactful campaigns from strategy through execution - building culturally sharp, cross-platform moments that scale and drive impact. Below includes a selection of moments from the 360° campaigns I have led.
BONO: STORIES OF SURRENDER
Created an accompanying Apple Vision Pro Immersive Experience for Bono: Stories of Surrender, allowing viewers to step into a cinematic spatial viewing experience of the title. Promoted at 430+ Apple Stores worldwide. Supported in-store with video wall placements, signage and marquee takeovers. Full promotion across the Apple ecosystem - spanning Apple Music, Apple Book, Apple News. The is the first time an Apple TV title has had this level and type of support at Apple Stores.
OUTLANDER
Outdoor street-based stunt to promote the latest season of Outlander at the Glasgow Film & TV Festival. The experience was a hybrid of street theatre and in-world talent performing the fan favorite opening credits song, The Skye Boat. The performance took place every hour, for 6 hours across Glasgow city center, each performance lasting 6 minutes. Influencers and press took part in the activation and sparked conversation.
MR. SCORSESE
Mr. Scrorsese talent creator piece - “Guess Your Films Dad’ with Martin Scorsese, Francescca Scorsese and Letterboxd became the highest performing creator piece for Apple TV in 2025. A dynamic combination of beloved talent and a viral internet format, the video drew engagement from celebrities, brands and Martin Scorsese fans across social media. The piece promoted the series and generated breakout performance at a low level cost.
POWER BOOK II : GHOST
The POWER Universe on STARZ has generated over 2 billion hours watched globally. Created an immersive two-day fan pop-up experience in NYC, timed to the premiere of GHOST. The activation invited audiences to step directly into the world of the series, interact with iconic characters and be fully embedded in the POWER world. The event drove press, fandom, UGC, social conversation and real-world immersion.
MEN IN KILTS
To launch the series, engineered an OOH stunt including the world’s first 3D kilts on the primary art. The installation provided passersby a shareable moment and talent participation added credibility and fandom heat. The stunt’s originality ultimately drove it beyond traditional campaign impact, earning recognition in the Guinness World Records for the world’s first 3D kilts.
GASLIT
Strategically connected the series themes of political scandal to the real-time political news cycle, allowing the campaign creative to ladder into timely conversations audiences were already actively following. By aligning creative and media spend with the energy of political discourse, the campaign positioned the show as urgently relevant and earned meaningful press pick-up and organic amplification.
WWoHP x VIRGIN ATLANTIC PLANE DECAL
To coincide with the launch of The Wizarding World of Harry Potter at Universal Orlando Resort, amplified the campaign with a high-impact partnership with Virgin Atlantic. A fully branded aircraft wrapped in bespoke WWoHP creative for 2 years, served as a flying billboard, transporting passengers and talent from the UK to Orlando and turning the journey itself into a PR moment. The activation generated significant press coverage and social buzz, extending awareness beyond traditional channels.
